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There is so much to do in and around Tracy – from cultural events and attractions, to shopping and dining – that it makes perfect sense the Tracy Chamber of Commerce is launching a tourism department in 2022.

Tourism is a vital economic growth engine for the entire state of California, generating more than $12 billion in local and state tax revenue, and the Tracy area is no different. Tracy’s location in the lush Northern San Joaquin Valley puts the community in close proximity to wineries, the Delta River, beautiful lakes and snow-capped mountain resorts.

“Tourism has turned into one of the most important factors to create wealth and a sustainable economic environment,” said Tamra Spade, President and CEO of the Tracy Chamber of Commerce. “The Chamber is looking to build recognition of tourism’s economic and social contribution to economic activity and help businesses increase revenue.”

Tracy is known for its small-town feel while also providing many of the services and attractions of larger cities. “Tracy has a lot to offer,” Spade says.

The Legacy Fields Sports Complex offers several lighted fields for soccer and baseball and is the largest multi-sport facility in the region. There will be a total of 166 acres of active sport areas once it is fully built out, which will allow for tournaments that attract many teams, including ones from out of the area.

The Grand Theatre Center for the Arts is a focal point for cultural activities in Tracy. The center plays host to plays and concerts, including nationally known musical acts. Art programs also take place, some featured in the annual Tracy Arts Month.

The Tracy City Center Association organizes many events in the downtown area, including Taps on Tenth, the Wine Stroll, Street Dreams Car Show, Halloween Candy Crawl, Costume March, Holiday Light Parade and Tree Lighting Ceremony.

Plenty of shopping, dining and entertainment, including more than 500 local businesses in Historic Downtown Tracy, West Valley Mall, and the I-205 Corridor; more than 70 local restaurants; local wineries; family activity centers: and a 14-theatre cinema in the mall.

There are plenty of hotels in and around Tracy if you want to stay in the area and use it as a home base for day trips.

“Tourism plays a role in facilitating community development,” Spade says. “The Chamber looks forward to leading the way with tourism-related opportunities that help our members build their networks and increase sales.”

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